It’s inevitable. As a small business owner, you will wear many, many hats.
- Marketing manager.
- Content developer.
- Technical support staff.
While this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage.
Moreover, you have to consider how much time you’re spending in each area. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?
Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer.
In an ideal world, you’d simply put on your CEO hat and delegate the rest. However, here in the real world, we don’t always have that option. Instead, we have to work smarter, and take care how we’re spending our time.
Prioritize Your Daily Hats
We all have different skills and sweet spots when it comes to the tasks we want and need to do. You might love customer support and hate bookkeeping. Meanwhile, someone else enjoys the numbers game and doesn’t like dealing with the help desk. Regardless of your personal preferences, one thing is certain: money-making tasks should be your number one hat.
That might mean product creation, email marketing, client outreach, webinar development, or something entirely different. Identify those money-making tasks in your business and be sure to prioritize them every single day.
Know the Difference Between Important and Urgent
In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid. Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.
Once you know where a task falls on the grid, you’ll immediately know what hat you should be wearing. For example, marketing and planning are important but not urgent. A ringing phone is urgent, but not important. The sales page for your new program, which is launching tomorrow, is both urgent AND important.
So before you prioritize your daily to-do list, think about where each of your tasks falls in the quadrant, and schedule them accordingly.
Will you always be working on the best task for right now? Probably not. Nor will you always use your time as wisely as you could. But by making a conscious effort to organize and prioritize your days, you’ll find it’s a lot less stressful and overwhelming to manage your small business.