Clues That Show You as the Expert Coach
You might be the most brilliant life coach a work-at-home mom has ever hired, but how will your market know your are an expert coach.
Do you blog about coaching?
Are you sharing your tips with your social media followers?
Do you offer free advice in a select group of private forums?
Of course you do. But that’s not enough.
In order to be seen as the expert you are, you have to dig deeper, and not just with your content and advice.
You have to also “look the part.”
Now, that doesn’t mean you have to spend a fortune on professional headshots (although it is good to have some nice photos). But it does mean you need a clear, quality brand.
Get a Professional Website Makeover
Your website and blog are often the first thing your potential client is going to see. What story does yours tell?
Is your site is old, and outdated?
You can’t command top dollar as a coach if you’re still “making do” with a free Wix website. In order to look the part of an expert. Invest in:
- A quality theme or—if you can swing it—a custom branded website.
- A professionally designed logo.
- A well-written media page featuring several high-resolution headshots.
With these pieces in place, any potential client will instantly know he or she is in the right place.
Invest in Writers and Editors
Even an active, engaging blog filled with engaging topics will look unprofessional if its riddled with spelling and grammar errors.
We’re not all natural-born writers, so if you struggle to convey your message in text, invest in a great writer or editor.blog-writers-for-hire He or she will make you look like the expert you are, Therefore, leave no doubt about your suitability for a media outlet’s audience.
When it comes to gaining the media attention you deserve, it pays to take a look at your business from an outsider’s perspective. Are you presenting yourself in the most professional light? Does your message match your branding? When you get this right, the media will flock to you, rather than you chasing them.
